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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Abstrak: Jurnal Kajian Ilmu Seni, Media dan Desain
Teddy K. Wirakusumah
Universitas Padjadjaran
Arts Computer Science & IT

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Respons Kognitif dalam Terpaan Konten pada Pengaruhnya terhadap Keputusan Pembelian : (Studi Eksplanatif pada Pengikut Akun Instagram @madformakeup.co) Zahrah Nur Aulia Dewi; Kismiyati El Karimah; Teddy K. Wirakusumah
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1672

Abstract

Madformakeup, a local cosmetic brand, collaborated with the movie Mean Girls in September 2023, launched a campaign through the hashtag #MakeFetchHappen on Instagram. This study aims to assess the impact of the frequency, attention, and duration of exposure to this campaign's Instagram content on purchasing decisions, mediated by the cognitive responses of followers of @madformakeup.co. Utilizing quantitative methods and path analysis, the study surveyed 79 respondents who commented on a giveaway post related to the collaboration on October 1, 2023. Data were collected through questionnaires and literature reviews. Findings reveal that the frequency, attention, and duration of exposure to the campaign content significantly affect purchasing decisions. Among these factors, the product/message thoughts cognitive response of followers—how they process and think about the product and message—shows the strongest influence on their purchasing choices.
Peran Sutradara dalam Pembuatan Film Dokumenter “Jejak Tradisi Peuyeum Ketan Kabupaten Kuningan” Rifa Qalbia; Teddy K. Wirakusumah; Aat Ruchiat Nugraha
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 3 No. 4 (2026): Juli : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v3i4.1155

Abstract

Peuyeum ketan is a fermented sticky-rice product that has long been part of the culture and local economy of Tarikolot Village, Cibeureum District, Kuningan Regency, West Java. This study examines the director’s role in producing the documentary film Jejak Tradisi Pembuatan Peuyeum Ketan Kabupaten Kuningan. The film adopts an expository documentary approach using voice-over narration and features four informants representing the village government, business owner, marketing staff, and consumer. Data were collected through literature review, field observation, and in-depth interviews, then developed through the stages of pre-production, production, and post-production. During pre-production, the director developed the concept, conducted research, selected informants, and prepared production documents. In production, the director supervised cinematography, interviews, and narration. In post-production, the director organized the narrative, supervised editing, and addressed technical challenges. The findings indicate that limited crew members expanded the director’s responsibilities beyond conventional roles, including production planning and direct coordination with informants. The documentary serves as a medium for preserving the Peuyeum ketan tradition while demonstrating its continuing cultural and economic value.
Implementasi Teknik Editing J-Cut & L-Cut pada Produksi Film Dokumenter “Jejak Tradisi Peuyeum Ketan Kabupaten Kuningan” Grecia Rahel Nadya Napitupulu; Teddy K. Wirakusumah; Aat Ruchiat Nugraha
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 3 No. 4 (2026): Juli : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v3i4.1159

Abstract

Peuyeum ketan is a traditional culinary heritage of Kuningan Regency that faces preservation challenges due to globalization and changing public preferences. Documentary films provide an effective medium to document, preserve, and promote local cultural heritage. This study aims to produce the documentary film Jejak Tradisi Peuyeum Ketan Kabupaten Kuningan while implementing J-Cut and L-Cut editing techniques to create smooth audiovisual continuity and enhance audience engagement. The production process consisted of three stages: pre-production, production, and post-production. Pre-production included literature review, observation, concept development, scriptwriting, and production planning. The production stage involved video recording, interviews with resource persons, and documentation of the traditional production process of peuyeum ketan. Post-production focused on editing using Wondershare Filmora, emphasizing the application of J-Cut and L-Cut techniques to improve narrative flow, scene transitions, and synchronization between audio and visual elements. The results demonstrate that these editing techniques produce smoother transitions, more dynamic information delivery, and seamless audiovisual continuity, making the documentary more engaging and informative. Consequently, the documentary serves not only as a medium for cultural preservation but also as an effective promotional tool to increase public awareness and appreciation of the culinary heritage of Kuningan Regency.
Co-Authors Aat Ruchiat Nugraha Grecia Rahel Nadya Napitupulu Kismiyati El Karimah Rifa Qalbia Zahrah Nur Aulia Dewi