Gita Indah Cahyani
Universitas Bina Bangsa

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Peran Serta Aksi Gen-Z dalam Era Serba Teknologi Nasywa Naifah Hilman; Lulu Budiani Hardiana; Gita Indah Cahyani; Nurul Hikmah Mayleni; Rahmah Syakinah
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2596

Abstract

The rapid evolution of digital technology has significantly reshaped how Generation Z communicates, interacts, and participates in social activities. Born in a digital-native era, Gen Z demonstrates strong capabilities in using digital platforms, positioning them as key players across various domains, from social engagement to the workforce. This research applies a descriptive qualitative method to explore how Gen Z actively and creatively utilizes technology. Data were gathered through semi-structured interviews, online observation, and digital content analysis. The findings indicate that Gen Z frequently engages with social media platforms like TikTok, Instagram, and WhatsApp to express themselves, share insights, and expand their networks. However, uncontrolled usage also brings potential downsides such as digital addiction and exposure to inappropriate content. In the professional world, their digital proficiency offers a strong advantage, as they are quick to adapt to evolving digital work systems. In conclusion, Generation Z holds substantial potential to influence social and economic transformation, provided they are supported with sufficient digital literacy and appropriate guidance.