Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Productivity
Sofie C. Takaliuang
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Segmentasi Pasar Terhadap Peningkatan Nasabah PT. Bank SulutGo Cabang Utama Manado Sofie C. Takaliuang; Tinneke M. Tumbel; Danny S. Mukuan
Productivity Vol 1 No 1 (2020)
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v1i1.28898

Abstract

The purpose of this study was conducted to determine the Effect of Market Segmentation on Increasing Customers of PT. Bank SulutGo Main Branch - Manado. This research is associative quantitative research using questionnaires, interviews, and library research techniques. The population in this study are the customers of PT. Bank SulutGo, and a sample of 100 customers using accidental sampling techniques. Data analysis techniques used were validity, reliability, t-test hypotheses, simple linear regression analysis, and coefficient of determination analysis. The results of the t-test study showed that there was a partially significant effect between Market Segmentation to Customer Improvement. Furthermore, the results of simple regression analysis revealed that the coefficient value had a high value and Market Segmentation had a positive effect on Customer Improvement. And the last result of the analysis of the coefficient of determination ()  shows the Adjusted R Square value of 0.524 which means that 52.4% of the Customer Increase is influenced by Market Segmentation.
Co-Authors Danny S. Mukuan Tinneke M. Tumbel