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Ocktavia Pricilla Wuntuan
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi

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Kualitas Produk dan Harga terhadap Keputusan Pembelian Dream Vape Store Ocktavia Pricilla Wuntuan; Dolina L. Tampi; Joula Rogahang
Productivity Vol 1 No 5 (2020): Additional Issue
Publisher : Program Studi Administrasi Bisnis

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Abstract

This study aims to determine whether product quality and price influence purchasing decisions. This research is a type of quantitative research with the population of Dream Vape Store District that have already bought and consumed Vape and Liquid products within a period of one year. The sample size uses the guidelines proposed by Roscoe, more than 30 and less than 500. samples are sufficient to be used in a study. Therefore, the sample in this study was 30 respondents. Data analysis techniques used multiple linear regression analysis. The results showed that there was an effect of product quality on purchasing decisions, but there was no influence between price and purchasing decisions. In the case of multiple regression tests the results are obtained that the product quality and price together influence the purchasing decision.
Co-Authors Dolina L. Tampi Joula Rogahang