Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Productivity
Javier Ezra Lumentut
Ilmu Administrasi Bisnis

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian iPhone 15 Promax di PSTORE Manado Javier Ezra Lumentut; Johny R.E Tampi; Danny D.S Mukuan
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61139

Abstract

This study aims to find out whether price and Brand Image affect purchasing decisions. The type of data used in this study is a type of quantitative data and uses primary data in the form of respondents' answers to interviews conducted with questionnaires through gform. The analysis methods used are multiple correlation analysis and multiple linear regression analysis using the help of the SPSS 29.0 application. The results of the study show that the price has a significant positive effect on the decision to buy Iphone 15 Promax at the Manado City Pstore.Brand Image has a significant positive effect on the decision to buy Iphone 15 Promax at the Manado City Pstore. Price and Brand Image affect  simultaneously the decision to buy Iphone 15 Promax at Manado City Pstore
Co-Authors Danny D.S Mukuan JOHNY R.E TAMPI