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All Journal Jurnal Senpling Multidisiplin Indonesia
usti Putu Meivi Jenaki Darmayani
Universitas Pendidikan Ganesha
Religion Arts Humanities Computer Science & IT Earth & Planetary Sciences

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DILEMA ETIKA SPONSORSHIP DI LINGKUNGAN PERGURUAN TINGGI: ANALISIS KASUS PROMOSI JUDI ONLINE MAHASISWA DI SINGARAJA Ni Wayan Widya Puspitadewi; Ni Made Anintia Trisna Sari; usti Putu Meivi Jenaki Darmayani; Feby Nur Azizah; I Kadek Riski Bayu Brawida; Ni Luh Intan Jayanti; Bilqis Ayu Ramadhani
JURNAL SENPLING MULTIDISIPLIN INDONESIA Vol 4, No 2 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/jsmi.v4i2.50

Abstract

This study aims to analyze ethical dilemmas in sponsorship practices among university students, focusing on the case of online gambling promotions in Singaraja. The rapid development of digital technology has encouraged students to utilize social media not only as a means of communication but also as a source of income through sponsorship activities. However, this practice raises ethical issues when the promoted content conflicts with legal norms and moral values. This study used a descriptive qualitative approach with documentation techniques sourced from online news and supported by relevant scientific literature. The results indicate that student involvement in online gambling promotions is influenced by economic factors, exposure to the digital environment, and low awareness of digital ethics. Furthermore, weak oversight by educational institutions and a lack of education related to digital ethics contribute to this phenomenon. Therefore, universities are expected to improve digital literacy, strengthen ethics education, and develop more effective monitoring systems to prevent similar cases from recurring in the future
Co-Authors Bilqis Ayu Ramadhani Feby Nur Azizah I Kadek Riski Bayu Brawida Ni Luh Intan Jayanti Ni Made Anintia Trisna Sari Ni Wayan Widya Puspitadewi