Lili Suryani Tumanggor
Institut Kesehatan Santa Elisabeth Medan

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Artificial Intelligence Driven Green Digital Transformation for Sustainable Business Development Mestiana Br Karo; Jessica G.P. Zandroto; Lili Suryani Tumanggor; Aulia Wellington Wellington
AI, Innovation, and Resilience for the Environment (AIR) Vol. 1 No. 2 (2026): AI, Innovation, and Resilience for the Environment (AIR) Journal
Publisher : Sinar Mentari Sundara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68012/air.v1i2.226

Abstract

Green Digital Transformation has emerged as a strategic approach that integrates digital innovation with environmental sustainability to support sustainable business development. This study aims to examine how Advanced digital technologies, including Artificial Intelligence (AI), Big Data Analytics, Cloud Computing, and Internet of Things (IoT) capabilities. collectively drive Green Digital Transformation and contribute to sustainable business development. A qualitative conceptual literature review was conducted by synthesizing peer-reviewed studies published between 2022 and 2026 on digital transformation, sustainability, and related digital technologies. The findings indicate that these technologies improve operational efficiency, optimize resource utilization, reduce waste, enhance energy efficiency, and strengthen organizational competitiveness through data-driven decision-making and intelligent digital capabilities. Based on the literature synthesis, this study proposes an integrated conceptual framework that illustrates the pathway from digital technology adoption to Green Digital Transformation, leading to sustainable business outcomes while supporting SDGs 9, 12, and 13. The findings demonstrate that Green Digital Transformation serves as a strategic mechanism for creating long-term organizational value by integrating digital innovation with sustainability objectives. This study contributes to the literature by providing a clearer conceptual foundation and an integrated framework that can guide future empirical research and managerial strategies for sustainable business development.