Budi Setiawan
Universitas Pradita, Tangerang, Indonesia

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​Assessing Adventure Tourism Development through the 4A Framework in a Group-Based Outbound Destination Hana Bella Sartika; Budi Setiawan
Jurnal Studi Perhotelan dan Pariwisata Vol 5 No 1 (2026): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v5i1.7327

Abstract

Purpose: This study aimed to analyze the current conditions and identify the development needs of adventure tourism at Lubana Sengkol Outbound, South Tangerang, based on the Attraction, Accessibility, Amenities, Ancillary Services (4A) components.Research Methodology: An exploratory qualitative approach was used. Data were collected through observation, in-depth semi-structured interviews, documentation, and a literature review involving 15 purposively selected informants, consisting of the owner, manager, outbound facilitators, marketing and reservation staff, and visitors. Data were analyzed through data reduction, display, and conclusion drawing.Results: The activities at Lubana Sengkol Outbound reflect five core adventure tourism dimensions: physical activity, natural environment, challenge, risk and danger, and thrill and excitement. The activity portfolio is predominantly characterized by group-based soft adventure. The Attraction component is characterized by diverse and adaptable activities that can be adjusted to participant characteristics. Development gaps remain in sanitation and shelter facilities, access to large vehicles and internal paths, directional signs, and digital reservation and promotion systems.Conclusions: Development needs include updating group activity packages, improving sanitation and shelter facilities, managing access, adding directional signs, and strengthening digital reservation systems and promotion.Limitations: This study focuses on one destination, and its qualitative design does not establish causal relationships between the 4A conditions and changes in visitor numbers.Contributions: This study provides an integrated analytical application of adventure tourism dimensions and the 4A framework by linking activity characteristics with destination conditions and development needs in a group-based, outbound setting.