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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Fakhrunnisa Humaro Nst
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Pemberdayaan Ekonomi Masyarakat melalui Strategi Promosi Digital pada UMKM dan BUMDes di Desa Lumban Suhi-Suhi Toruan Fakhrunnisa Humaro Nst; Indrih Br Harahap; Nur Aisyah; Yeni Aprilina Pulungan; Yusra Dewi Siregar
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 3 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i3.13147

Abstract

Lumban Suhi-Suhi Toruan Village holds considerable economic potential, ranging from tourism assets such as Lumban Manik Beach and paddle board rentals, to micro, small, and medium enterprises (MSMEs) such as a local cafe and a misop food stall, as well as the presence of a Village-Owned Enterprise (BUMDes). This potential, however, has not been matched by optimal promotional efforts, leaving information about these products and attractions largely unreached by the wider public. This Program aims to identify the condition of promotion among local MSMEs and the BUMDes, implement a digital promotion strategy, and support community economic empowerment. The methods applied include observation, planning, implementation through the creation of photo and video content, banner design, and social media promotion assistance, followed by an evaluation stage. The results show that the digital promotion strategy implemented was able to increase the visibility of the businesses and tourist attraction, broaden the reach of information to prospective visitors and customers, and open opportunities for future increases in visits and customers. This activity is expected to serve as an initial step for BUMDes managers and MSME actors to continue digital promotion consistently in support of strengthening the local economy.
Co-Authors Indrih Br Harahap Nur Aisyah Yeni Aprilina Pulungan Yusra Dewi Siregar