Gitasiswhara Gitasiswhara
Universitas Sangga Buana

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Wellness Tourism: Konstruksi Sosial Paradigma Wisata Hiburan ke Kesehatan Agung Nugraha; Farida Yulianti; Gitasiswhara Gitasiswhara
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 6 No. 2 (2026): Juni: Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v6i2.11145

Abstract

Tourism in the modern era has developed massively and is generally understood as an activity of entertainment, recreation, and escape from routine. However, such an understanding leaves a problem, as tourism oriented toward momentary pleasure does not always lead to recovery and, in many cases, even results in physical exhaustion, mental pressure, and new forms of stress. This study aims to analyze how the meaning of tourism is socially reconstructed from entertainment to health through the concept of wellness tourism. Conceptually, wellness tourism is understood as a form of travel oriented toward the maintenance and enhancement of physical, mental, and emotional well-being. This study employs a qualitative method with a systematic literature review approach on various relevant literatures, which are then analyzed using the Miles and Huberman model through the stages of data reduction, data display, and conclusion drawing. The findings indicate that wellness tourism emerges as an alternative paradigm that shifts the orientation of tourism from the consumption of entertainment toward recovery, life balance, and a more holistic quality of life. This shift occurs through a process of social construction, in which health-oriented tourism is produced as a discourse, institutionalized as a practice, and internalized as a new social need. The implication of this study highlights the importance of developing tourism that emphasizes not only entertainment appeal but also health, sustainability, and tourists’ well-being.