Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pariwisata dan Perhotelan
M. Shafwan Daffa A.
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Manajemen Pemasaran Dalam Meningkatkan Daya Tarik Wisata The Lodge, Lembang Daffa Fadhlurrohman; M. Shafwan Daffa A.
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4524

Abstract

The Lodge Maribaya is a beautiful tourist spot, which offers between natural and artificially created places with backdrops of pine forests for thousands of tourists to come during the weekend. However, the scope of study on marketing management could spiral into more interesting aspects of the field, which penetrate effective and sustainable marketing management. The method used in this research is qualitative methods (library research). According to the result of the research, it revealed that management plays a very significant role in enhancing the tourist’s appeal to the tourist destination of The Lodge Maribaya. Marketing management includes aspects of market segmentation, product development for tourism, promotion and communication, visitor services and experiences, and creation of a brand image.
Co-Authors Daffa Fadhlurrohman