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All Journal JURNAL ILMIAH GLOBAL EDUCATION
Yanuar Luqman
Department of Communication Studies, Faculty of Social and Political Sciences, Diponegoro University, Semarang, Indonesia
Education Languange, Linguistic, Communication & Media Mathematics Other

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A Phenomenological Study of Students Experiences in Understanding Mental Health Campaign Messanges on Instagram Rizka Ais Kurniawati; Yanuar Luqman
Jurnal Ilmiah Global Education Vol. 7 No. 3 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i3.6178

Abstract

This study aims to explain  how college students interpret  mental health  campaign messages on Instagram, focusing on the accounts @catatan_psikologis and @wantja. Using a phenomenological qualitative approach, participants were selected through purposive sampling and interviewed in depth; the data were then analyzed using thematic analysis. The results revealed five main themes: Instagram is positioned as a safe entry point for learning about mental health; visuals, storytelling, and everyday language facilitate message comprehension; students actively negotiate the credibility of accounts before trusting the content; there is ambivalence between feeling helped and fearing self-diagnosis; and campaigns can trigger self-reflection and encourage some students to seek professional help. These findings underscore the role of social media as a space mediating young people’s mental health experiences and the importance of message design that is empathetic, accurate, and accompanied by clear service referrals.
Co-Authors Rizka Ais Kurniawati