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All Journal JURNAL ILMIAH GLOBAL EDUCATION
Muh. Syarif
Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Education Languange, Linguistic, Communication & Media Mathematics Other

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Determinasi Impulsive Buying Behavior pada Konsumen Karangan Bunga: Tinjauan Sistematis terhadap Faktor Emosional dan Visual Produk Musrifah Musrifah; Suyono Suyono; Muh. Syarif
Jurnal Ilmiah Global Education Vol. 7 No. 3 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i3.6334

Abstract

Consumer behavior regarding floral arrangements is an evolving trend in the digital era, where impulsive purchasing decisions are heavily influenced by symbolic value, economic factors, and visual stimuli. This study aims to identify the characteristics of impulsive buying and explore the impact of emotional factors and product visualization on impulsive purchase decisions among consumers of floral arrangements. A systematic literature review utilizing the PRISMA approach was conducted, synthesizing 15 empirical studies from various academic databases. The review reveals that impulsive purchases of floral products tend to be spontaneous, hedonic, and symbolic in nature, imbuing each transaction with unique value and meaning. Emotional factors play a crucial role as both a primary driver and a mediating variable linking external stimuli to purchase decisions, while product visuals serve as an efficient initial trigger capable of evoking an emotional resonance in consumers. Furthermore, the Stimulus-Organism-Response (SOR) framework proves relevant in detailing the practical interaction between these factors. The study recommends that floral business operators maximize digital marketing by integrating visual quality with experience-based storytelling. It is expected to contribute to the consumer behavior literature by providing a comprehensive synthesis of the factors influencing impulsive purchases of products possessing emotional and symbolic value, while also suggesting future research utilizing more creative designs.
Analisis Ketahanan Keuangan dan Peran Strategis BMT Nusantara dalam Akselerasi Inklusi Keuangan Syariah bagi UMKM: Sebuah Tinjauan Literatur Abdul Hamid; Suyono Suyono; Muh. Syarif
Jurnal Ilmiah Global Education Vol. 7 No. 3 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i3.6371

Abstract

Baitul Maal wat Tamwil (BMT) plays a strategic role as a frontline entity in narrowing the financial access gap for the "unbankable" population in Indonesia through personalized approaches and profit-sharing principles. However, this strategic position now faces disruptive challenges from the evolution of financial technology—such as digital banks and online lending—which are eroding the traditional market share of Sharia microfinance institutions. This article aims to comprehensively evaluate the financial resilience of BMT Nusantara and map its strategic role in accelerating Sharia financial inclusion, particularly within the Micro, Small, and Medium Enterprise (MSME) sector. The study employs a qualitative approach utilizing a systematic literature review of reputable scholarly articles to provide an in-depth picture of empirical realities. The findings indicate that BMTs' primary competitive advantage lies in emotional proximity, local rootedness, and the internalization of spiritual values—such as *qana’ah* (contentment)—which foster a sense of security and high trust among local clients; these attributes are difficult for modern digital platforms to replicate. Furthermore, the effectiveness of MSME empowerment is driven by the integration of flexible capital provision and intensive business mentoring to mitigate business risks. The study concludes that to ensure long-term resilience, BMTs must reposition their business models by adopting digital technology and enhancing human resource competencies, all while preserving their social identity as empowerment institutions. Practically, this research offers a strategic framework for BMT Nusantara to undergo a sustainable transformation into a resilient and efficient Sharia microfinance institution that retains the trust of the broader community amidst the dynamic competition of the digital economy era.
Co-Authors Abdul Hamid Musrifah Musrifah Suyono Suyono