Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Risma Amalia
Universitas Lampung
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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The Impact of Service Quality, Pricing, and Customer Satisfaction on Customer Loyalty in Indonesian MSMEs: A Systematic Literature Review Risma Amalia; Nabilla Shafira
Formosa Journal of Multidisciplinary Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i4.145

Abstract

This study aims to investigate how customer loyalty in Indonesian MSMEs is impacted by service quality, pricing, and customer happiness. Fifty articles published between 2020 and 2023 were analyzed as part of a systematic review of the literature. After reviewing the literature, we created a theoretical framework that argues that MSMEs' antecedent configurations influence their service quality and customer satisfaction at different phases. We examine the fundamental theories of customer loyalty in SME research, as well as service quality, customer happiness, and loyalty, using in-depth content analysis. The assessment points out important theoretical knowledge gaps.
Co-Authors Nabilla Shafira