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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Arti Putri Septi Rahayu
State University of Malang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Operational Transformation and Innovation-Based Competitiveness Enhancement Strategy in the Creative Patchwork Industry: A Descriptive Qualitative Study Ita Prihatining Wilujeng; Titis Shinta Dhewi; Mohammad Hari; Arti Putri Septi Rahayu; Shafa’ Annisa Puspasari
Formosa Journal of Multidisciplinary Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i7.314

Abstract

The patchwork creative industry shows great potential as a driver of the local economy based on household crafts. This study aims to explore the operational transformation process and innovative strategies implemented to increase competitiveness. With a descriptive qualitative approach, data were collected through interviews. The results of the study indicate that operational transformation has begun by adopting a more modern work pattern, although there are still limitations in digital literacy among business actors. This study recommends the importance of comprehensive digital training, especially in the use of e-commerce and managing social media as a promotional medium. This innovation-based transformation can be a foundation for the village creative industry to grow sustainably and compete in a wider market.
Co-Authors Ita Prihatining Wilujeng Mohammad Hari Shafa’ Annisa Puspasari Titis Shinta Dhewi