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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA
Hadani, Aditya Lazuardi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI ULANG (STUDI EMPIRIS PADA PT. SRIWIJAYA AIR DISTRIK SEMARANG ) Hadani, Aditya Lazuardi
JURNAL BISNIS STRATEGI Vol 17, No 2 (2008): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.43 KB) | DOI: 10.14710/jbs.17.2.128-159

Abstract

This Research has aim to analyze factors that induce Pre Flight Service. In Flight Service and Post Flight Service are going to influence the Repurchase Intension.The main question in this research is how to increase sales. Based on this question, a theoretical model and 4 hypothesis are proposed to be assessed using SPSS. Samples of this research are 100 consumers of PT. Sriwijaya Airlines Distic SemarangThese results show that is possible to be increased through increasing Pre Flight Service, In Flight Service and Post Flight Service which can be increased Service Quality; and which that is possible to be increased through increasingService Quality, can be increased Repurchase Intension
ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI ULANG (Studi Empiris Pada PT. Sriwijaya Air Distrik Semarang) Hadani, Aditya Lazuardi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 8, No 3 (2009): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.228 KB) | DOI: 10.14710/jspi.v8i3.241-275

Abstract

This Research has aim to analyze factors that induce Pre Flight Service. In Flight Service and Post Flight Service are going to influence the Repurchase Intension.The main question in this research is how to increase sales. Based on this question, a theoretical model and 4 hypothesis are proposed to be assessed using SPSS. Samples of this research are 100 consumers of PT. Sriwijaya Airlines Distic SemarangThese results show that is possible to be increased through increasing Pre Flight Service, In Flight Service and Post Flight Service which can be increased Service Quality; and which that is possible to be increased through increasing Service Quality, can be increased RepurchaseIntension
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