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All Journal Kalatanda : Jurnal Desain Grafis dan Media Kreatif
Regina Aurelia Drastiana Ningtyas
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Arts Humanities

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Perancangaan Strategi Iklan Tvc Pigeon Jelly Tint Dalam Meningkatkan Brand Awareness Untuk Remaja Wanita Regina Aurelia Drastiana Ningtyas; Rahmiati Aulia; Apsari Wiba Pamela
KalaTanda Vol 8 No 1 (2026): September 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v4i1.11938

Abstract

According to a survey conducted by ZapClinic and MarkPlus with 6,460 respondents in 2020, 45.5% of women aged 15-19 have started using beauty products. Lip products are among the most popular in the beauty industry. Jelly Tint is a lip tint product released by Pigeon Teens, which contains a formula beneficial for lip care. The lack of awareness among young women about Jelly Tint is due to the ineffective placement of its promotional media. Based on this issue, the author developed a TVC advertising strategy for Jelly Tint, along with appropriate media placement. The author employed qualitative methods by interviewing several sources related to the development of this advertising strategy and quantitative methods by distributing questionnaires to gather data on brand awareness of Jelly Tint. The analysis methods used were SWOT and AISAS. The result is a proposed TVC advertising strategy, accompanied by supporting advertising strategies.
Co-Authors Apsari Wiba Pamela Rahmiati Aulia