Mohamad Rizan
Jakarta State University, Jakarta, Indonesia

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Consumer Awareness and Behavior toward the Risks of Harmful Ingredients in Skincare Products: A Thematic Analysis in the Digital Era Azzahrah Putri Haykal; Usep Suhud; Mohamad Rizan
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.230

Abstract

This study examines consumer awareness regarding the risks of hazardous ingredients in widely used skincare products in Indonesia. The research background highlights the high usage of skincare products, often without adequate understanding of their composition and potential dangers. The objective of this study is to analyze how consumers identify harmful ingredients, their experiences with unsafe products, and behavioral changes that follow. This research employs a qualitative method through thematic analysis of open-ended responses from skincare users. The results indicate that consumers are increasingly selective, prioritizing product legality and ingredient transparency, and utilizing social media, ingredient-checking applications, and professional consultations as sources of information. Moreover, negative experiences such as skin irritation and other side effects contribute to a more cautious and critical attitude toward product claims. The study concludes that education, transparent information, and consumer protection are key elements in fostering safe and responsible skincare consumption practices.
Analysis of Brand Trust, Service Quality, and Price on Purchase Decisions and Customer Loyalty in Gold Bullion Investment at PT. Pegadaian: The Moderating Role of Customer Satisfaction Fadillah Fadillah; Usep Suhud; Mohamad Rizan
Greenation International Journal of Tourism and Management Vol. 3 No. 1 (2025): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i1.373

Abstract

This study explores the influence of brand trust, service quality, and price on purchase decisions and customer loyalty in the Gold Bullion investment sector at PT. Pegadaian, with a particular focus on the moderating role of customer satisfaction. The research aims to provide a comprehensive conceptual framework that links these factors and evaluates their collective impact on consumer behavior. Utilizing a qualitative research approach, the study employs interviews, open questionnaires, and observations from both PT. Pegadaian customers and employees. Thematic analysis is applied to identify patterns related to customer satisfaction, service quality, and loyalty. Findings reveal that brand trust, characterized by PT. Pegadaian’s reputable status as a state-owned institution, plays a significant role in driving purchase decisions and fostering loyalty. Service quality, particularly the ease of transactions and product availability, is another key driver. Competitive pricing, especially with flexible payment options, enhances customer retention. Furthermore, customer satisfaction is found to act as a moderating variable, strengthening the positive effects of brand trust, service quality, and price on customer loyalty. These insights provide valuable implications for PT. Pegadaian to refine its marketing strategies and enhance customer engagement in the gold investment market.