<![CDATA[Urban corridors are essential components of urban spatial structure, connecting activities while shaping area character. The Main Corridor of Gedangan District, Sidoarjo Regency, serves as a strategic commercial and service corridor; however, it still faces challenges, including suboptimal urban design elements, poor visual quality, weak local identity integration, and the absence of implementation priority guidance across segments with differing conditions. This study aims to develop a corridor design concept based on local identity and formulate a priority implementation strategy for each segment. A descriptive approach analyzed urban design elements to identify existing conditions, synthesized through SWOT analysis to formulate design strategies and implementation priority stages. Findings indicate that the proposed strategy focuses on utilizing development potential to address weaknesses in urban design elements through a contextual design concept. The concept incorporates Sidoarjo's local identity into design elements, including pedestrian systems, open spaces, street furniture, supporting facilities, and visual elements, strengthening the corridor's character. This study also formulates priority directions for each segment based on urgency of physical issues and alignment with ongoing regional infrastructure projects, forming a basis for phased construction planning. The novelty lies in integrating urban design analysis, SWOT analysis, local identity, and priority implementation strategy into a single design framework. This approach offers a conceptual framework improving physical quality and local character while considering phased construction readiness, providing a reference for corridor design in other areas with different local characteristics.]]>
