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PERAN KOMUNIKASI KORPORAT PENGEMBANG KAWASAN INDUSTRI DI KABUPATEN BEKASI DALAM MEREDAM KONFLIK SOSIAL MASYARAKAT Yuniarti, Tatik; Samariansyah, Iwan
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.993 KB) | DOI: 10.33558/makna.v5i1.869

Abstract

Bekasi regency, West Java, grew into the International Economic Zone (ZONI). The rapid pace of industry put Bekasi district as one of the largest industrial area in Southeast Asia. But about 25 percent of the total indigenous population in Bekasi still live in poverty. This is in contrast occurs between the native people living in an industrial area. The difference is what often led to conflict between the two communities. In connection with the above-mentioned problems, this study aims to (1) determine how the role of corporate communications (corporate communication) conducted in the industrial park development company with local communities to keep the conflict from getting stronger. (2) To analyze the pattern or model of communication by the company to maintain the social order remains conducive. This study was conducted on two industrial zones in Bekasi, PT Jababeka, and PT Lippo Cikarang. Both companies were selected as research subjects because during active communication with the local communities that surround industrial area. The results showed that both regional development company, PT Lippo Cikarang Tbk and PT Jababeka Tbk is still trying to establish a harmonious relationship with the surrounding community through a number of CSR programs. However, the activities carried out still largely charity, or have not been sustained. Yet local communities around the industrial area of sustainable want help to improve their lives
Empowering waste recycling through technology: A case study of the octopus social movement Aldi A.M, Muhammad; Yuniarti, Tatik; Samariansyah, Iwan
Social, Ecology, Economy for Sustainable Development Goals Journal Vol. 3 No. 1: July (2025)
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/seesdgj.v3i1.2025.1796

Abstract

Background: Garbage is a serious problem that can have a negative impact on the environment and its surroundings, the large amount of waste produced in Bekasi reaches 6 million tons per year, making West Java one of the provinces with the most waste generation in 2022. This has become one of the triggers for the Octopus initiative in engage in social movements in the environmental field. Octopus is present in a new social movement by launching and developing a digital-based recycling waste management application. Based on these problems, this research is aimed at analyzing the Octopus social movement in managing recycled waste in the era of society 5.0. Methods: Based on these problems, this research is aimed at analyzing the Octopus social movement in managing recycled waste in the era of society 5.0. The method used is descriptive method with a qualitative approach. Findings: The results of the study explained that the new social movement carried out by Octopus was fairly effective, this was shown in the number of Octopus application users reaching nearly 200 thousand users spread across Jakarta, South Tangerang, Bandung, Bali and Makassar including Bekasi. This application also works with more than 1,700 unit waste banks and 14,600 scavengers who have been trained to become conservationists. Conclusion: Using applications is an effective alternative to mobilize people to be aware of environmental problems, especially waste issues. Novelty/Originality of this article: The novelty in this research is the use of technology used by Octopus in organizing the community