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Analisis Faktor Penerimaan Aplikasi Tokopedia Menggunakan Technology Acceptance Model (TAM) Theresia Intan; Rini Nuraini; Heru Dian Setiawan; Warjiyono; Sabil; Rima Tamara Aldisa
SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan Vol. 3 No. 4 (2026): October
Publisher : RAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23172904

Abstract

Studi ini bertujuan memanfaatkan Technology Acceptance Model (TAM) untuk meneliti bagaimana Perceived Ease of Use dan Perceived Effectiveness memengaruhi Behavioral Intention to Use (ITU) dalam konteks aplikasi Tokopedia. Pendekatan kuantitatif digunakan, menekankan analisis kausal dan deskriptif. Behavioral Intention of Use (ITU) ditetapkan sebagai variabel dependen, Perceived Ease of Use (PEOU) sebagai variabel independen, dan Perceived Effectiveness (PU) sebagai variabel mediasi. Data dikumpulkan melalui kuesioner Google Forms yang diisi oleh 43 responden dan kemudian dianalisis menggunakan perangkat lunak SPSS 23. Hasilnya menunjukkan bahwa hanya satu dari tiga hipotesis yang diterima dan menunjukkan dampak signifikan: hipotesis yang menyatakan bahwa Perceived Ease of Use meningkatkan Behavioral Intention to Use. Sebaliknya, tidak ditemukan pengaruh signifikan terkait hubungan antara Perceived Ease of Use dan Perceived Effectiveness, maupun antara Perceived Effectiveness dan Behavioral Intention to Use. Selain itu, pengujian keandalan menggunakan teknik Alpha Cronbach menghasilkan skor 0,924 untuk Kegunaan yang Dirasakan, 0,933 untuk Kemudahan Penggunaan yang Dirasakan, dan 0,955 untuk Niat Perilaku untuk Digunakan. Semua nilai Alpha Cronbach melebihi 0,70, menunjukkan bahwa setiap instrumen penelitian dapat diandalkan dan cocok untuk analisis lebih lanjut.
The Effect of Training, Motivation, and Job Satisfaction on Economic Growth through Employee Productivity in Indonesia Panji Suratriadi; Sabil; Rosento; Mohammad Amas Lahat; Amas Sari Marthanti; Suparman Hi Lawu
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4403

Abstract

This study aims to analyse the effect of training, motivation, and job satisfaction on economic growth through employee productivity. The research method used is a quantitative approach with 120 employees as respondents. The results showed that training has a positive effect on employee productivity with a coefficient of 0.550. Motivation also has a positive influence on employee productivity with a coefficient of 0.495. In addition, job satisfaction has the greatest influence on employee productivity with a coefficient of 0.750. Employee productivity is proven to have a positive and significant effect on economic growth with a coefficient of 0.006. Mediation analysis shows that training, motivation, and job satisfaction positively affect economic growth through employee productivity with coefficients of 0.601, 0.552, and 0.784, respectively. The results of this study confirm that increasing employee training, motivation, and job satisfaction can encourage higher productivity, which in turn has a positive impact on economic growth.