Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Administrasi dan Kebijakan Publik Jurnal Informatika Ekonomi Bisnis
Efendi, Marwan
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH EKSPEKTASI LABA TERHADAP MINAT BERWIRAUSAHA (Studi Pada Mahasiswa Angkatan 2013 STIE MBI Jakarta) Efendi, Marwan; Yudhati, Miranti
JURNAL ADMINISTRASI DAN KEBIJAKAN PUBLIK Vol 7 No 2 (2017): JURNAL ADMINISTRASI DAN KEBIJAKAN PUBLIK
Publisher : Program Studi Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam '45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/akp.v7i2.606

Abstract

This thesis was written by Miranti Yudhati, Nim 13010001, from May 2017 to August 2017, entitled: The Influence of Profit Expectations To Words Doing Business (Study gradued studies years 2013 STIE MBI Jakarta). This study aims to produce information in the form of a more in-depth explanation of the results of data processing about how much influence of earnings expectations on entrepreneur interest. The research method used in this research is the causality and the form of quantitative and qualitative research by using descriptive and verivative type, that is by form of field study and direct survey either through interview or observation in the form of direct observation. Based on the calculation with simple linear regression equation between X and Y is = 29,068 + 0,431X ...... e, this means if there is an increase of expectation of profit 1 point then entrepreneurship interest will increase to equal to 29,068 + 0,431 (1) = 29,499 . While the results of Hypothesis Testing, obtained profit expression variables have a value of sig <0.05 means significant. While tcount = 3.761 and ttable = 2,003. Then variable earnings expectations proved there is a relationship to entrepreneurship interests, so Ho is rejected and Ha accepted. And based on correlation coefficient analysis obtained value r = 0.449 This means there is a strong and positive relationship which indicates that the increase in earnings expectations in general can increase interest in entrepreneurship. While the results of KD (R ^ 2) = 20.2%. It means that 0.2% of the independent variable is the profit expectation can be explained by the dependent variable is entrepreneur interest. While the remaining 79.8% is explained by other factors not examined by this study
Emotional Intelligence in Marketing: Connecting Brands with Consumers Saratian, Eko Tama Putra; Efendi, Marwan; Utami, Miranti Pradipta
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.897

Abstract

This study investigates the relationship between emotional intelligence, brand communication strategies, consumer brand perception, and customer loyalty within the context of PT. Lautan Luas Tbk. Through quantitative analysis utilizing Smart PLS, data was collected from a sample of 80 individuals using random sampling techniques. The results reveal significant direct effects of emotional intelligence and brand communication strategies on consumer brand perception and customer loyalty, as well as significant indirect effects of both emotional intelligence and brand communication strategies on customer loyalty through consumer brand perception. Specifically, higher levels of emotional intelligence among marketing staff and effective brand communication strategies positively influence consumer brand perception, subsequently leading to increased customer loyalty. These findings emphasize the importance of emotional intelligence and strategic brand communication in cultivating strong brand-consumer relationships and driving sustainable business growth.
Co-Authors Eko Tama Putra Saratian Utami, Miranti Pradipta Yudhati, Miranti