Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Cinta Nusantara
Ni Ketut Mareni
Hospitality, Politeknik Pariwisata Bali, Nusa Dua Bali, Indonesia
Religion Humanities Economics, Econometrics & Finance Health Professions Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
REVITALISASI WARISAN BUDAYA MELALUI KONSEP PARIWISATA BERKELANJUTAN MENARIK MINAT WISATAWAN MILENIAL DI PULAU BALI Nyoman Gede Mas Wiartha; Ni Ketut Mareni; I Md. Sucipta Adnyana; A.A.I.M. Septiviari
Jurnal Cinta Nusantara Vol. 4 No. 3 (2026): Juli-September, Synergy of Research and Community Service for Community Empower
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v4i3.216

Abstract

Bali Island faced significant challenges in preserving its local cultural heritage due to the rapid development of mass tourism that shifted sacred ritual functions into commercial attractions. This study aimed to analyze strategies for cultural revitalization through sustainable tourism concepts that appeal to millennial tourists in Bali Island. The research method employed a descriptive qualitative approach using systematic literature review techniques against various recent scientific publications. The results showed that integrating Tri Hita Karana values with millennial tourist preferences formed an effective strategic model for cultural revitalization. Millennial tourists tended to choose authentic experiences, cultural activities, natural attractions, and emotionally meaningful digital content. The implementation of community-based eco-tourism and utilization of digital technology proved effective in attracting millennial attention without disrupting the social-cultural balance of local communities. The study concluded that sustainable tourism designed holistically could serve as a vital instrument for reviving cultural heritage while simultaneously meeting the demands of the millennial tourist market.
Co-Authors A.A.I.M. Septiviari I Md. Sucipta Adnyana Nyoman Gede Mas Wiartha