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This Author published in this journals
All Journal Siber International Journal of Education Technology
Hapzi Ali
Lecturer at the Faculty of Economics and Business, Bhayangkara University, Greater Jakart
Education Social Sciences Other

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Determining Purchasing Decisions and Customer Satisfaction based on Price and Trust: A Literature Review of Marketing Management Hamdan Hamdan; Hapzi Ali; M. Rizky Mahaputra
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 1 (2024): Siber International Journal of Education Technology (July 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i1.105

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of price and trust variables on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The results of the study indicate that price influences purchasing decisions, advertising influences customer satisfaction, trust influences purchasing decisions, trust influences customer satisfaction and purchasing decisions influence customer satisfaction.
Co-Authors Hamdan Hamdan M. Rizky Mahaputra