Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Chelometha Efnanda
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Evaluating the Effectiveness of Digital Marketing Information Collection by Culinary MSMEs in Solo City in Forecasting Consumer Demand Chelometha Efnanda; Mujahid Abdul Ghoffar; Meyva Putri Wijayanti; Nanda Choirunnisa; Enggye Zahza Saputra; Abdullah Mukhlis Salits
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 3 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i3.648

Abstract

This paper evaluates the effectiveness of digital marketing information collection by culinary MSMEs in Solo City in forecasting consumer demand. A qualitative literature review approach is used to identify ongoing practices, key obstacles, and future development opportunities. The findings show that most culinary MSMEs have not yet systematically integrated data from digital platforms into demand forecasting processes. Yet, data from social media, marketplaces, and customer reviews offer significant potential for shaping production and promotional strategies. The paper recommends basic digital data analysis training, cloud-based record integration, and collaboration among MSMEs, academics, and local government.
Co-Authors Abdullah Mukhlis Salits Enggye Zahza Saputra Meyva Putri Wijayanti Mujahid Abdul Ghoffar Nanda Choirunnisa