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All Journal Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Journal of Educational Studies
Burhanuddin
Universitas Nggusuwaru
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digital Transformation and Strengthening MSME Entrepreneurship Based on Local Potential to Improve Community Economic Independence Wahyuni; Burhanuddin; Arsad
Journal of Educational Studies Vol. 2 No. 3 (2024): Desember
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/jes.v2i3.4901

Abstract

This study aims to analyze the influence of digital transformation and strengthening of MSME entrepreneurship based on local potential on the economic independence of the community in Bima City. The study uses a mixed methods approach with an exploratory sequential design, which begins with qualitative analysis through interviews to identify the practice of utilizing digital technology, developing local potential, and the process of strengthening the community's economy, then continued with quantitative analysis. The study population consisted of 96 MSME actors in Bima City and all were sampled through census techniques. Quantitative data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that digital transformation has a positive and significant effect on the economic independence of the community with an Original Sample value of 0.482, T-Statistics 2.653, and P-Values 0.008. Strengthening MSME entrepreneurship based on local potential also has a positive and significant effect on the economic independence of the community with an Original Sample value of 0.512, T-Statistics 2.918, and P-Values 0.004. The R² value of 0.762 indicates that the two variables together explain 76.2% of the variation in community economic independence. The qualitative findings support the quantitative findings that digital technology plays a role in expanding market access and marketing, while local-based entrepreneurship plays a role in creating added value and business sustainability. The study concludes that integrating digital transformation, strengthening entrepreneurial capacity, and optimizing local potential are important strategies in strengthening community economic independence through the development of MSMEs in Bima City
Pemberdayaan UMKM Berbasis Potensi Lokal melalui Transformasi Digital dan Inovasi Kewirausahaan menuju Kemandirian Ekonomi Masyarakat Wahyuni; Burhanuddin; Arsad
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): Desember
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v4i3.4908

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki posisi strategis dalam penguatan ekonomi masyarakat, tetapi sebagian pelaku UMKM masih menghadapi keterbatasan dalam pemanfaatan teknologi digital, pengembangan inovasi produk, pemasaran, pengelolaan usaha, dan optimalisasi potensi lokal. Kondisi tersebut juga menjadi tantangan bagi UMKM di Kota Bima yang memiliki beragam potensi ekonomi berbasis produk pangan, kerajinan, hasil pertanian, perikanan, dan budaya lokal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM melalui integrasi potensi lokal, transformasi digital, dan inovasi kewirausahaan sebagai strategi menuju kemandirian ekonomi masyarakat. Metode pelaksanaan menggunakan pendekatan participatory empowerment melalui tahapan identifikasi potensi dan kebutuhan, pelatihan literasi digital, pengembangan identitas dan kemasan produk, digital marketing, inovasi model usaha, pendampingan penggunaan platform digital, serta monitoring dan evaluasi. Sasaran kegiatan adalah pelaku UMKM yang memiliki produk berbasis potensi lokal tetapi belum optimal dalam pemanfaatan teknologi digital dan pengembangan pasar. Program diarahkan menghasilkan peningkatan kemampuan pelaku UMKM dalam mengelola usaha, memanfaatkan media digital, mengembangkan produk inovatif, memperluas jangkauan pemasaran, dan meningkatkan daya saing. Model pemberdayaan yang dikembangkan mengintegrasikan local potential–digital transformation–entrepreneurial innovation sebagai ekosistem pemberdayaan UMKM yang berorientasi pada kemandirian ekonomi masyarakat
Co-Authors Arsad Wahyuni