<![CDATA[Sawah Pulo Farm in Curug Village holds great potential as an agro-tourism destination based on productive land covering an area of 12 hectares. Unfortunately, the development of this area is still hampered by the challenge of minimal digital literacy and inadequate infrastructure. Currently, partners do not have a visual identity or an independent website, and are still implementing a conventional financial system with a homogeneous planting pattern. Through this Community Service (PKM) program, comprehensive interventions are carried out using the RACE (Reach, Act, Convert, Engage) strategic framework which includes visual identity design and website creation, digital financial governance and marketing training, and the preparation of a master plan for agrotourism spatial planning. This program involved 25 participants consisting of local managers and members of farmer groups. The evaluation method is carried out through measuring the level of understanding of participants using pre-test and post-test, as well as assessing partner satisfaction with technology outputs. The evaluation results showed a 35% increase in partners' understanding of digital literacy and financial management. They also successfully created an official visual identity package, an independent website, and a spatial planning masterplan document ready for implementation. This transformation is expected to make Sawah Pulo Farm an independent agro-tourism destination that contributes to achieving SDG points 2 and 9, while also supporting the government’s Asta Cita initiative in creating quality jobs and boosting entrepreneurship at the village level.]]>
