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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Muh Subroto
Universitas Muhammadiyah Palopo
Economics, Econometrics & Finance

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The Influence of Financial Literacy and Social Media on the Investment Interest of Millennials in the TDA (Tangan Di Atas) Community Muh Subroto; Jumawan Jasman; Jabid Ramadhan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12025

Abstract

The development of investment among millennials shows a rapid increasing trend along with the ease of access to information through digital platforms and social media. However, although the level of investment participation continues to grow, many millennials still have limited understanding of financial concepts and investment risks. Low financial literacy can lead to inappropriate investment decisions, especially when the information obtained comes from social media, which is not always reliable. Based on this phenomenon, this study aims to analyze the effect of financial literacy and social media usage on investment interest among millennials in the Tangan Di Atas (TDA) community. This study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 50 members of the TDA community selected using purposive sampling technique. Data analysis was conducted using multiple linear regression analysis supported by partial test (t-test), simultaneous test (F-test), and coefficient of determination (R²). The results show that financial literacy has a positive and significant effect on investment interest, while social media also has a positive and significant effect on investment interest. Simultaneously, financial literacy and social media have a significant effect on millennials’ investment interest in the TDA community. These findings indicate that both variables play an important role in increasing investment interest. Therefore, more effective financial education strategies and the optimal use of social media as a credible investment education medium are needed to enhance investment interest among millennials
Co-Authors Jabid Ramadhan Jumawan Jasman