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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Marip Paudin
Universitas Primagraha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Fungsi Manajemen Operasional pada UMKM Es Teh Indonesia Cabang Serang Mia Rosmiati; Surya Surya; Wildan Ma’arif; Marip Paudin; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 1 (2025): Januari : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i1.1571

Abstract

The Indonesian iced tea drink business located on Jalan Karundang, Cipocok Jaya sub-district, Serang City, Banten, is one of the branches of Indonesian iced tea in Bogor. The aim of this research is to analyze operational management at the Serang branch of the Indonesian iced tea business by analyzing the operational management function. This research uses descriptive qualitative methods. Determining informants using purposive sampling. Data collection through semi-structured interviews. Test the validity of the data by source triangulation. The results of the discussion from this research show that the Serang branch of Indonesian iced tea MSMEs has implemented operational management well in accordance with the 3 operational management functions. Conclusion The Serang branch of the Indonesian tea company MSME has planned its operations thoroughly and in depth, including capacity, location, layout, methods and also the quality of raw materials.
Co-Authors Mia Rosmiati Riki Gana Suyatna Surya Surya Wildan Ma’arif