<![CDATA[This study aims to analyze the effect of the implementation of green accounting, corporate social responsibility (CSR), and operating cash flow on stock price growth in Consumer Non-Cyclical sector companies listed on the Indonesia Stock Exchange during the 2020-2024 period. This research employs a quantitative approach using secondary data obtained from company financial statements and annual reports. The population of this study consists of 132 companies, and through a purposive sampling technique, 230 observation data were obtained. The data analysis technique used is panel data regression with Eviews 12 software, including model selection tests (Chow test and Lagrange Multiplier test), classical assumption tests, multiple linear regression analysis, coefficient of determination test, F-test, and t-test. The results indicate that, simultaneously, green accounting, CSR, and operating cash flow have a significant effect on stock price growth. Partially, green accounting has a significant effect on stock price growth, whereas CSR and operating cash flow do not have a significant effect on stock price growth. These findings imply that among the three variables examined, corporate environmental responsibility captured through green accounting is the factor most consistently associated with investor response, while social responsibility disclosure and short-term operating cash flow performance appear to carry less weight in shaping investor perception of stock price growth in this sector. This study contributes to the literature on signalling theory by providing empirical evidence from a defensive sector during a period of post-pandemic economic adjustment, and offers practical insight for companies, investors, and future researchers seeking to understand the determinants of stock price growth beyond conventional financial indicators.]]>
