Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Creative Business
Ahmad Dwi Nurdiyanto
Institut Teknologi dan Bisnis (ITB) Semarang
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk, Harga dan Lokasi terhadap Keputusan Pembelian di Resto Margentong Kaliwungu – Kendal Joko Purwanto; Ahmad Dwi Nurdiyanto
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7618

Abstract

This study examines the partial and simultaneous influence of Product Quality, Price, and Location on consumer Purchasing Decisions at Resto Margentong Kaliwungu, prompted by the restaurant's fluctuating, gradually declining duck-and-chicken sales from January 2025 to March 2026. Using a quantitative associative design, 97 respondents were selected through purposive, non-probability sampling and surveyed with a 1-5 Likert questionnaire whose validity and reliability were confirmed via Pearson Product Moment correlation and Cronbach's Alpha. Data were tested for classical assumptions (normality, multicollinearity, heteroscedasticity) before multiple linear regression, t-tests, F-tests, and coefficient-of-determination analysis in IBM SPSS Statistics version 25. Product Quality (t = 2.980; sig. 0.004), Price (t = 2.666; sig. 0.009), and Location (t = 3.569; sig. 0.001) each show a positive, significant partial effect on Purchasing Decisions, while together the three variables produce a significant effect (F = 23.098; sig. 0.000) with an Adjusted R2 of 0.408, Location being the most influential predictor.
Co-Authors Joko Purwanto