Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Mikke R. Marentek
Politeknik Negeri Manado, Manado, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Digital Marketing Strategy on Sales Improvement at Teman Sejarii Accessories Business Sydney Eunike Febrina Sulangi; Mikke R. Marentek; Nancy H.J. Mandey
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1115

Abstract

This study aims to analyze the influence of digital marketing strategy on sales improvement at Teman Sejarii Accessories Business in Manado City, North Sulawesi. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 consumers of Teman Sejarii using purposive sampling technique. Data analysis includes validity test (Pearson Product Moment), reliability test (Cronbach Alpha), classical assumption tests (normality and linearity), simple linear regression analysis, partial t-test, and coefficient of determination. The digital marketing strategy variable (X) was measured through four indicators: Content Marketing, Social Media Marketing, Online Promotion, and Customer Engagement. The sales improvement variable (Y) was measured through four indicators: Sales Volume, Purchase Frequency, Sales Growth, and Revenue Increase. The results indicate that digital marketing strategy has a positive and significant effect on sales improvement (t-count = 18.802; Sig. = 0.000 < 0.05). The coefficient of determination R² = 0.686 indicates that 68.6% of the variation in sales improvement is explained by digital marketing strategy, while 31.4% is influenced by other factors. Instagram content visual aspects emerged as the strongest factor (85.6%), while the giveaway program needs improvement (73.0%). This study recommends that Teman Sejarii optimize visual content, enhance customer interaction programs, and develop more structured digital promotion strategies to maximize conversion from engagement to actual transactions.
Analysis of Digital Marketing Strategy on Sales Improvement at Teman Sejarii Accessories Business Sydney Eunike Febrina Sulangi; Mikke R. Marentek; Nancy H.J. Mandey
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1115

Abstract

This study aims to analyze the influence of digital marketing strategy on sales improvement at Teman Sejarii Accessories Business in Manado City, North Sulawesi. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 consumers of Teman Sejarii using purposive sampling technique. Data analysis includes validity test (Pearson Product Moment), reliability test (Cronbach Alpha), classical assumption tests (normality and linearity), simple linear regression analysis, partial t-test, and coefficient of determination. The digital marketing strategy variable (X) was measured through four indicators: Content Marketing, Social Media Marketing, Online Promotion, and Customer Engagement. The sales improvement variable (Y) was measured through four indicators: Sales Volume, Purchase Frequency, Sales Growth, and Revenue Increase. The results indicate that digital marketing strategy has a positive and significant effect on sales improvement (t-count = 18.802; Sig. = 0.000 < 0.05). The coefficient of determination R² = 0.686 indicates that 68.6% of the variation in sales improvement is explained by digital marketing strategy, while 31.4% is influenced by other factors. Instagram content visual aspects emerged as the strongest factor (85.6%), while the giveaway program needs improvement (73.0%). This study recommends that Teman Sejarii optimize visual content, enhance customer interaction programs, and develop more structured digital promotion strategies to maximize conversion from engagement to actual transactions.
Co-Authors Nancy H.J. Mandey Sydney Eunike Febrina Sulangi