<![CDATA[This study aims to analyze farmers’ motivations for adopting clonal coffee and its implications for strengthening the sustainable economy of Kaongkeongkea Village, Pasarwajo District, Buton Regency. A descriptive-exploratory qualitative approach was employed, with informants selected purposively, including adopter and non-adopter farmers, farmer-group administrators, and agricultural extension officers. Data were collected through in-depth interviews, group discussions, field observations, and documentation and subsequently analyzed thematically. The findings identified six determinants of adoption: economic motivation, perceived benefits of the innovation, social and institutional influences, access to resources, adoption barriers, and orientation toward economic sustainability. Specifically, farmers adopted clonal coffee because it produced more abundant and uniform cherries, demonstrated greater disease resistance, reduced maintenance costs, and offered more stable income prospects. The success of pioneer farmers, support from farmer groups, seedling assistance, and extension services strengthened farmers’ confidence and technical capacity. Conversely, limited capital, seedlings, market information, and concerns about potential failure led some farmers to adopt the innovation gradually. Clonal coffee adoption can strengthen economic sustainability by increasing productivity, improving farm efficiency, stabilizing income, enhancing product value, and reinforcing the economic resilience of farming households.]]>
