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All Journal Journal of halal product and research (JHPR)
Suci Dwi Noviarum
Universitas Maarif Hasyim Latif, Sidoarjo, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Dentistry Economics, Econometrics & Finance Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences Veterinary

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The role of halal product assurance in shaping customer satisfaction in the halal perfume industry: a PLS-SEM analysis Vrisko Putra Vachruddin; Suci Dwi Noviarum; Imelia Febrianti; Erfan Ridwan Nugraha
Journal of Halal Product and Research Vol. 9 No. 1 (2026): Towards an Inclusive Halal Ecosystem: A Framework of Collaborative Governance,
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jhpr.vol.9-issue.1.55-62

Abstract

This study analysed the relationship between halal-style perfume product guarantees and customer satisfaction. As Muslim consumers become more aware of the importance of halal product guarantees, these guarantees have become a key factor in purchasing decisions. This research uses a quantitative approach with a survey questionnaire distributed to 36 respondents who use halal-style perfume. Data were analysed using the PLS-SEM model in Smart PLS. The results show a positive and significant relationship between perceptions of halal product certification and customer satisfaction, with a path analysis score of 0.893. This finding indicates that trust in the halal label on perfume products not only increases loyalty but also strengthens positive perceptions of product quality. Therefore, halal perfume manufacturers must maintain the integrity of halal certification to increase customer satisfaction and loyalty. Keywords: Halal Style Perfume; Halal Guarantee; Customer Satisfaction; Loyalty; Product Quality
Co-Authors Erfan Ridwan Nugraha Imelia Febrianti Vrisko Putra Vachruddin