<![CDATA[The rapid development of Electronic Commerce (e-commerce) in Indonesia offers transaction conveniences but conversely triggers the proliferation of illegal goods, such as counterfeit Apple AirPods on the Tokopedia platform. Sellers exploit information asymmetry, digital manipulations (e.g., duplicating active serial numbers and cloning iOS pop-up animations), and promotional features like "Flash Sale" to deceive buyers. This study aims to analyze the legal qualification of violations committed by merchants selling fake AirPods on Tokopedia under the Consumer Protection Act and to examine the efforts and accountabilities undertaken by Tokopedia in mitigating the financial losses suffered by consumers. The research method employed is normative legal research with a statutory approach and a conceptual approach. The results indicate that merchants selling counterfeit AirPods on Tokopedia strictly violate Article 8 paragraph (1) and Article 9 paragraph (1) of Law No. 8 of 1999 concerning Consumer Protection, due to trading products with hidden defects that do not comply with quality standards and honest information. Meanwhile, Tokopedia fulfills its legal obligations under the E-commerce Regulation and the ITE Law through private regulations and an internal sanction system. These repressive measures keep Tokopedia within the protection of the Safe Harbor doctrine. Consumer rights restoration via the Resolution Center acts as an effective first-line defense, although its preventive efficacy remains hindered by merchants' semantic manipulations and the ease of creating new accounts. Keywords: Consumer Protection; Counterfeit AirPods; E-commerce; Tokopedia; Safe Harbor Perkembangan Perdagangan Melalui Sistem Elektronik (e-commerce) di Indonesia membawa kemudahan transaksi, namun memicu maraknya peredaran barang ilegal, salah satunya produk Apple AirPods palsu di platform Tokopedia. Penjual memanfaatkan asimetri informasi dan rekayasa digital (seperti duplikasi nomor seri dan manipulasi animasi pop-up pada sistem iOS) serta fitur promosi "Diskon Kilat" untuk mengecoh konsumen. Penelitian ini bertujuan untuk menganalisis kualifikasi pelanggaran hukum oleh pelaku usaha yang menjual AirPods palsu di Tokopedia berdasarkan Undang-Undang Perlindungan Konsumen serta mengkaji upaya dan bentuk pertanggungjawaban yang dilakukan oleh Tokopedia dalam mengatasi dampak kerugian. Metode penelitian yang digunakan adalah metode penelitian hukum normatif dengan pendekatan perundang-undangan dan pendekatan konseptual. Hasil penelitian menunjukkan bahwa pelaku usaha (penjual) AirPods palsu di Tokopedia secara sah telah melanggar ketentuan Pasal 8 ayat (1) huruf a dan f serta Pasal 9 ayat (1) huruf j UU No. 8 Tahun 1999 tentang Perlindungan Konsumen karena memperdagangkan barang cacat tersembunyi. Sementara itu, Tokopedia selaku penyelenggara platform telah memiliki regulasi privat berupa Kebijakan Anti Pemalsuan dan sistem sanksi internal sebagai pemenuhan kewajiban hukum berdasarkan PP PMSE dan UU ITE. Tindakan represif ini menempatkan Tokopedia di dalam perlindungan doktrin Safe Harbor, membebaskannya dari tanggung jawab renteng. Pemulihan hak konsumen melalui Pusat Resolusi menjadi garda terdepan (first-line defense) yang efektif, meskipun efektivitas preventifnya masih terhambat oleh manipulasi semantik penjual. Kata Kunci: Perlindungan Konsumen; AirPods Palsu; E-commerce; Tokopedia; Safe Harbor]]>
