<![CDATA[Clove is one of the plantation commodities that has an important economic value for farmers’ household income and regional economic development. Ndoso District, West Manggarai Regency, is one of the clove-producing areas in East Nusa Tenggara Province. However, the marketing of cloves is still constrained by limited market information, restricted market access, transportation problems, and the relatively weak bargaining position of farmers. This study aims to analyze the clove marketing system and channels, marketing functions performed by marketing institutions, marketing margins, Farmer’s Share, and marketing efficiency in Ndoso District. The study employed a descriptive quantitative approach. Primary data were collected through observation and interviews involving 60 farmers, 5 collecting traders, and 2 larger marketing traders. Data analysis included identification of marketing channels, analysis of marketing functions, marketing margins, Farmer’s Share, and marketing efficiency. The results indicate two main marketing patterns. The first channel involves farmers, collecting traders, and subsequent marketing institutions before the product reaches consumers or industry, while the second is a shorter channel in which farmers sell directly to the next marketing institution. In the first channel, farmers received IDR 90,000/kg while the consumer price reached IDR 115,000/kg, resulting in a marketing margin of IDR 25,000/kg and a Farmer’s Share of 78.26%. In the second channel, farmers received IDR 95,000/kg while the consumer price remained IDR 115,000/kg, resulting in a marketing margin of IDR 20,000/kg and a Farmer’s Share of 83%. The marketing functions consisted of exchange, physical, and facilitating functions. The findings indicate that the shorter marketing channel provides farmers with a larger share of the final consumer price, although farmers’ channel choices are also influenced by social relationships, capital requirements, transportation access, and market information. Strengthening farmer institutions, improving price information transparency, developing transportation infrastructure, and promoting collective marketing are therefore important for improving the performance of the clove marketing system.]]>
