Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Muhammad Vajri Mashudan
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance

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SWOT Analysis of BBK Electronics' Product Diversification Strategy for Dominating Indonesia's Smartphone Market Muhammad Vajri Mashudan; Sity Sarah Maesaroh; Muhammad Rizki Nugraha
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.4225

Abstract

Marketing strategy encompasses planning, pricing, promotion, and distribution to meet consumer needs. This study analyzes BBK Electronics' product diversification strategy in capturing Indonesia's smartphone market using SWOT analysis. The findings indicate that BBK Electronics is positioned in Quadrant I, demonstrating strong capabilities to capitalize on opportunities despite intense competition. The company can enhance competitiveness by improving product quality, expanding its service network, and optimizing brand positioning.
Co-Authors Nugraha, Muhammad Rizki Sity Sarah Maesaroh