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Murniyati Murniyati
Univesitas Bina Sarana Informatika

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Pengaruh Persepsi Kemudahan Penggunaan Dan Persepsi Harga Terhadap Kepuasan Konsumen Pada Aplikasi E-Commerce Shopee: The Effect of Ease of Use Perception and Price Perception on Consumer Satisfaction in the Shopee E-Commerce Application Vika Mahesa; Murniyati Murniyati
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.60

Abstract

The growth of e-commerce in Indonesia has intensified competition among online shopping platforms, including Shopee. To enhance consumer satisfaction, companies must consider factors influencing the user experience, such as the ease of using the application and price perception. This study aims to analyze the impact of perceived ease of use and price perception on consumer satisfaction among Shopee app users. A quantitative research method was employed. The study population consisted of active Shopee app users residing in the Slipi area of ​​West Jakarta, aged between 17 and 30, who had made a purchase within the last six months. Data were collected by distributing questionnaires to 100 respondents. Data analysis involved data quality testing, classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results indicate that perceived ease of use and price perception have a significant influence on consumer satisfaction regarding the Shopee e-commerce application. This is evidenced by an F-calculated value of 40.934 (exceeding the F-table value of 3.09) and a significance value of 0.000 (below 0.05). Furthermore, the coefficient of determination analysis reveals that the combination of these two independent variables contributes 45.0% (Adjusted R-Square = 0.450) to consumer satisfaction, while the remaining 55.0% is influenced by factors not examined in this study.
Pengaruh Kompensasi dan Motivasi Kerja terhadap Kinerja Karyawan pada PT Karya Adikita Galvanize Kota Jakarta Barat: The Effect of Compensation and Work Motivation on Employee Performance at PT Karya Adikita Galvanize West Jakarta City Shafa Salsabilla; Murniyati Murniyati
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.61

Abstract

Employee performance is one of the key factors in supporting the achievement of organizational goals. This study aims to analyze the effect of compensation and work motivation on employee performance at PT Karya Adikita Galvanize, West Jakarta. This research employed a quantitative method using a purposive sampling technique involving 100 respondents. Data were analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and the coefficient of determination with the assistance of IBM SPSS Statistics 26. Based on hypothesis testing using the t-test and F-test, the results indicate that compensation has a positive and significant effect on employee performance, with a t-value of 8.727 > 1.984 and a significance value of 0.000. Work motivation also has a positive and significant effect on employee performance, with a t-value of 3.025 > 1.984 and a significance value of 0.003. Simultaneously, compensation and work motivation have a positive and significant effect on employee performance, with an F-value of 54.034 > 3.09 and a significance value of 0.000. The findings indicate that compensation and work motivation jointly explain 51.7% of the variance in employee performance, while the remaining 48.3% is influenced by other factors outside the scope of this study.  
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Konsumen Produk Skincare Emina Pada Pengguna Shopee Di Jakarta Barat: The Influence of Brand Image and Brand Trust on Consumer Loyalty of Emina's Skincare Products on Shopee Users in West Jakarta Chintya Adeliani Madjid; Murniyati Murniyati
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.85

Abstract

The increasingly rapid development of the skincare industry has led to increasingly fierce competition between brands, requiring companies to build Brand Image and Brand Trust to increase Consumer Loyalty. This study aims to determine the influence of Brand Image and Brand Trust on Consumer Loyalty of Emina skincare products among Shopee users in West Jakarta. The research method used was a quantitative method with an associative approach. Data collection was conducted by distributing questionnaires to 100 respondents selected using a purposive sampling technique. Data were analyzed using IBM SPSS version 25 through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, coefficients of determination, and regression coefficients. The results showed that Brand Image has a positive and significant effect on Consumer Loyalty with a calculated t-value of 5.457 and a significance level of 0.000. Brand Trust also has a positive and significant effect on Consumer Loyalty, with a calculated t-value of 2.955 and a significance level of 0.004. Simultaneously, Brand Image and Brand Trust have a positive and significant effect on Consumer Loyalty, with a calculated F-value of 81.604 and a significance level of 0.000. The coefficient of determination of 0.627 indicates that Brand Image and Brand Trust explain 62.7% of Consumer Loyalty, with the remainder influenced by other variables outside the study.
Co-Authors Chintya Adeliani Madjid Shafa Salsabilla Vika Mahesa