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Aditya Pratama Sarwono
Universitas Borobudur, Indonesia
Social Sciences

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The Urgency of Establishing Special Regulations Regarding the Promotion and Advertising of Dental Services Based on Ethics and Consumer Protection Aditya Pratama Sarwono; Faisal Santiago
Jurnal Greenation Sosial dan Politik Vol. 3 No. 2 (2025): Jurnal Greenation Sosial dan Politik (Mei - Juli 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v3i2.357

Abstract

Promotion and advertising of dental services are increasingly common, especially through digital media, but have not been balanced with specific and adequate legal regulations. Currently, regulations regarding advertising of dental services are still general and spread across various regulations, such as the Medical Practice Act, the Consumer Protection Act, and professional codes of ethics. The absence of specific regulations that specifically regulate the limitations, forms, and supervision of dental promotions raises the potential for ethical violations, medical misinformation, and consumer losses. This study aims to analyze the urgency of establishing specific regulations that can comprehensively regulate the advertising of dental services by considering legal aspects, professional ethics, and consumer protection. The method used is a normative legal approach with an analysis of laws and regulations, literature studies, and comparisons of practices in several other countries. The study results indicate that the legal vacuum in regulating dental advertising can cause legal uncertainty and reduce public trust in the dental profession. Therefore, regulations that are firm, adaptive to technological developments, and in line with the principles of medical ethics are needed.
Legal Culture and the Challenges of Ethical Enforcement: Legal Reform and Ethical Implications in the Advertising and Promotion of Healthcare Services in Indonesia Aditya Pratama Sarwono; Faisal Santiago
Jurnal Greenation Sosial dan Politik Vol. 3 No. 2 (2025): Jurnal Greenation Sosial dan Politik (Mei - Juli 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v3i2.360

Abstract

The promotion of healthcare services, particularly in the field of dentistry, has rapidly evolved in the digital era. However, this development has not been accompanied by adequate legal regulations, leading to various ethical and legal concerns. This study aims to examine the effectiveness of healthcare advertising regulations in Indonesia, identify violations of medical ethical principles, and propose juridical solutions for fairer and more accountable law enforcement. The findings indicate that weaknesses in oversight, ambiguous legal norms, and poor inter-agency coordination are the primary obstacles to regulatory enforcement. Additionally, a permissive legal culture and excessive professional solidarity further undermine the implementation of the dental code of ethics. Many advertisements have been found to violate principles of honesty, justice, and non-maleficence, and often manipulate consumer perceptions. To address these issues, this study recommends comprehensive regulatory reform, the adoption of digital monitoring technologies, the strengthening of independent ethical bodies, and the protection of the dignity of dental professionals. Public education and cross-sector collaboration are also essential to building a more ethical, transparent, and responsible healthcare promotion system.
Co-Authors Faisal Santiago