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Digital Adoption Decisions of Bandung Culinary MSMES: A Bounded Rationality Perspective on Market Demand Uncertainty Valencia Elizabeth Wijono; Chandra Kuswoyo
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 9 (2026): ARMADA : Jurnal Penelitian Multidisplin, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i9.3776

Abstract

This analysis explores how Bandung, Indonesia's culinary micro, small, and medium-sized businesses (MSMEs) decide whether to adopt digital platforms in the face of perceived market demand uncertainty. In-depth interviews with seven culinary MSME owners at different adoption stages (non-adopters to frequent multi-platform users) are analysed using a qualitative exploratory approach based on Herbert Simon's concept of bounded rationality, complemented with profile questionnaires from all seven respondents. There are four findings: (1) the non-linear relationship between digital adoption stages and business longevity; (2) drivers of digital adoption encompassing competitive advantage, market expansion amid demand volatility, operational efficiency, and platform promotion offers; (3) barriers to adoption attributable to generational gaps, limited digital literacy, perceived complexity, high platform costs and costly digital equipment (4) substantial dependence on trial and error experience, as a primary heuristic, rather than systematic cost-benefit analysis. Most digitally engaged businesses rely on younger family members for digital assistance, while one respondent who joined a formal digitalisation program perceived it as having limited impact. These results have a critical implication for developing experience-based digital literacy programs and extending bounded rationality into micro-scale culinary businesses in this ever-growing market.
The Effect of Free Nutritious Meal Program (MBG) Quality on the Learning Readiness of Elementary and Junior High School Students in Bandung City Audrey Elizabeth Hermanto; Chandra Kuswoyo
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 9 (2026): ARMADA : Jurnal Penelitian Multidisplin, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i9.3857

Abstract

The Free Nutritious Meal Program (Makan Bergizi Gratis, MBG) is a large-scale national priority program, making the quality of its implementation an important aspect to evaluate. This study analyzes the effect of four MBG quality dimensions: food quality, nutritional adequacy, menu variety, and meal distribution quality on the learning readiness of elementary (SD) and junior high (SMP) school students in Bandung City. A convergent parallel mixed method design was employed. Quantitative data were collected from 203 students (89 elementary and 114 junior high) using a four-point Likert questionnaire and analyzed with multiple linear regression, conducted separately per school and then pooled; qualitative data were obtained from interviews with 11 students and 8 teachers. Results show that the four dimensions simultaneously affect learning readiness (R² = 0.508; F = 51.02; p < 0.001). Partially, food quality (β = 0.399) and nutritional adequacy (β = 0.285) are significant and consistent across both levels. Menu variety is significant only at the junior high level, whereas meal distribution quality is significant only at the elementary level, so both become non-significant in the pooled model. These findings reveal level-specific effect patterns and offer implications for improving MBG service quality differently for elementary and junior high schools.
Achievement Motivation and Academic Performance among Middle School and High School Student-Athletes: Mediating Role of Academic Self-Efficacy Devlyn Andrea Fam; Efnie Indrianie; Chandra Kuswoyo
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 9 (2026): ARMADA : Jurnal Penelitian Multidisplin, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i9.3885

Abstract

Student-athletes are required to balance the demands in two separate yet equally important domains: sports and academics. This study investigates the mediating role of academic self-efficacy in the relationship between achievement motivation and academic performance among middle and high school student-athletes in Bandung, Indonesia. A cross-sectional correlational design was used to collect data from 60 valid student-athletes across various sports. The achievement motivation was measured through the employment of an adapted Hermans scale, academic self-efficacy with the adapted Academic Self-Efficacy Scale (TASES), academic performance through a self-reported semester report-card grades and mediation was tested using bias-corrected bootstrapping (5,000 resamples). Achievement motivation significantly predicted academic self-efficacy          (β = 0.58, p < .001), and academic self-efficacy significantly predicted academic performance (β = .47, p < 0.001). The indirect effect was significant (β = .27, 95% CI [.12, .50]) while the direct effect became non-significant, indicating full mediation. Academic self-efficacy fully mediated the motivation–performance relationship, suggesting that competitive athletic experience enhances academic outcomes primarily by strengthening students’ academic self-belief.