<![CDATA[The development of information technology and changes in communication patterns have encouraged students to adapt their preaching methods to evolving media and the characteristics of modern society. This study aims to analyze the adaptation of preaching methods among students of the Islamic Da'wah Management Study Program at IAI AL-AZIS, including forms of adaptation, digital media utilization, and supporting and inhibiting factors. This study employs a descriptive qualitative approach. Data were collected through semi-structured interviews, observations, and documentation involving seven students selected through purposive sampling. Data were analyzed using Miles and Huberman's interactive model, comprising data reduction, data presentation, and conclusion drawing. The findings indicate that students adapt their media, delivery methods, language, content, and approaches to their audiences. Digital media utilized include Instagram, TikTok, YouTube, WhatsApp, Zoom, podcasts, short videos, Islamic quotations, and interactive content. These adaptations aim to make preaching more communicative, creative, humanistic, and relevant to younger generations. Supporting factors include the academic environment, lecturer guidance, training, and technological skills. Challenges include hoaxes, information overload, negative comments, changing social media algorithms, limited technical skills, time constraints, and differences in audience understanding. These challenges are addressed through information verification, improved digital literacy, time management, training, and collaboration. The findings emphasize that adapting preaching methods requires integrating media, communication, content, approaches, and digital competencies while maintaining the fundamental values of Islamic preaching. ]]>
