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All Journal Priviet Social Sciences Journal
Anggi Febrina Sari Dalimunthe
Universitas Asahan
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Cafe atmosphere, location, service quality, and consumer satisfaction among repeat customers at a regional Indonesian café Neni Triastuti; Anggi Febrina Sari Dalimunthe
Priviet Social Sciences Journal Vol. 6 No. 9 (2026): September, 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i9.2258

Abstract

This study examines the conditional associations of café atmosphere, location, and service quality with consumer satisfaction among 96 repeat customers of one café in Kisaran, North Sumatra. The cross-sectional questionnaire used purposive sampling and ordinary least squares regression. The model was significant, F(3, 92) = 40.41, p < .001, R² = .569, adjusted R² = .554. Café atmosphere showed the largest unique association, B = 0.547, 95% CI [0.348, 0.746], β = .466, ΔR² = .140, f² = .325. Location was also positively associated with satisfaction, B = 0.284, 95% CI [0.128, 0.440], β = .262, ΔR² = .061, f² = .142, as was service quality, B = 0.307, 95% CI [0.103, 0.511], β = .243, ΔR² = .042, f² = .097. The atmosphere scale combined ambient conditions with spatial and design features. Visit duration, dwell time, and exposure to service encounters were not measured. The proposed duration mechanism is therefore a theoretical explanation consistent with the coefficient pattern, not an empirically tested mediator or moderator. Because the sample excluded first-time visitors and customers who did not return, the findings describe retained customers at the selected café. They do not establish causal returns from atmosphere investment or justify reducing service-quality investment.
Co-Authors Neni Triastuti