Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Siber Journal of Advanced Multidisciplinary
Nur Khusniyah Indrawati
Universitas Brawijaya, Indonesia
Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology

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Customer Loyalty in Indonesian Marketplaces: The Role of Online Customer Experience, Perceived Value, and E-Trust Avina Rizka Fadhilah; Nur Khusniyah Indrawati; Raditha Dwi Vata Hapsari
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1386

Abstract

Purpose – This study examines the effect of online customer experience on customer loyalty through perceived value and e-trust in Indonesian marketplace platforms. Design/methodology/approach – This study used a quantitative explanatory approach. Data were collected through an online questionnaire from 264 Indonesian marketplace users and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 3.2.9. Findings/Results – The results show that online customer experience does not directly affect customer loyalty. However, online customer experience positively affects perceived value and e-trust, while perceived value and e-trust positively affect customer loyalty. Both perceived value and e-trust fully mediate the relationship between online customer experience and customer loyalty. Originality/Value – This study shows that customer loyalty in marketplace platforms is not formed directly from online customer experience, but through perceived value and e-trust. The findings support the Stimulus-Organism-Response theory and Relationship Marketing Theory and provide practical insight for marketplace managers to strengthen customer loyalty by creating value and trust.
Determination of Employee Performance: Analysis of Employee Involvement, Job Satisfaction, Path Career and Remuneration Esti Liana; Nur Khusniyah Indrawati
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i1.433

Abstract

The purpose of this literature review is to develop hypotheses for future researchers conducting research related to employee performance. The research article on employee performance determination: analysis of employee engagement, job satisfaction, career paths, and remuneration is a scientific literature article in the field of human resource management. The approach used in this literature review is descriptive qualitative. The data collection technique used is literature study or reviewing previous relevant articles. The data used in this study is secondary data, sourced from academic online media such as Thomson Reuters Journal, Sage, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Springer, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. Empirical data is used to support the phenomena occurring in this study. In this study, previous research relevant to each topic was used, with one article reviewed for each topic. The results of the literature review are as follows: 1) Employee involvement influences employee performance; 2) Job satisfaction influences employee performance; 3) Career path influences employee performance; and 4) Remuneration influences employee performance.
Co-Authors Avina Rizka Fadhilah Esti Liana Raditha Dwi Vata Hapsari