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Wijayanti Suhartono, Ani
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PENTINGNYA PERILAKU KONSUMEN DALAM MENCIPTAKAN IKLAN YANG EFEKTIF Wijayanti Suhartono, Ani
Nirmana Vol 6, No 2 (2004): JULY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.965 KB) | DOI: 10.9744/nirmana.6.2.

Abstract

Advertising is one of the stages is marketing. Without advertising%2C many products would not reach through to the distributors or sellers%2C moreover the consumers. Consumer behavior has increasingly become more varied%2C and influenced by a number of factors. To create an effective ad%2C one needs to research consumer behavior based on aspects of culture%2C society%2C personality%2C and psychology. Abstract in Bahasa Indonesia : Periklanan merupakan salah satu tahap dalam pemasaran. Tanpa periklanan%2C berbagai produk tidak akan dapat mengalir ke para distributor atau penjual apalagi ke konsumen. Perilaku konsumen semakin lama semakin beraneka ragam%2C dipengaruhi beberapa faktor. Untuk menciptakan iklan yang efektif diperlukan riset perilaku konsumen yang didasarkan pada faktor budaya%2C sosial%2C pribadi serta psikologis advertising%2C consumer behavior.
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