Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal The Kalimantan Social Studies Journal
Sefanya Prischa Dyah Rahmadani
International Relations, Universitas Kristen Satya Wacana
Humanities Education Environmental Science Social Sciences Other

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Strengthening Surakarta’s Image Through Masks: Alignment Between the 2025 International Mask Festival (IMF) ‘Awesome Mask’ Surakarta and City Branding Sefanya Prischa Dyah Rahmadani; Triesanto Romulo Simanjuntak; Tunjung Wijanarka
The Kalimantan Social Studies Journal Vol 8, No 1 (2026): THE KALIMANTAN SOCIAL STUDIES JOURNAL, OCTOBER 2026
Publisher : Program Studi Pendidikan IPS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/kss.v8i1.19426

Abstract

This study examines how the 2025 International Mask Festival (IMF) “Awesome Mask” function as a Paradiplomacy and soft power strategy to strengthen Surakarta’s city branding as a creative city. Although previous studies have discussed cultural festivals and city branding separately, limited attention has been given to how international cultural events operate as subnational diplomatic instruments that simultaneously reinforce local  identity and global recognition. Using a qualitative descriptive-analytical approach, this research combines literature review with semi-structured interviews involving key stakeholders in the organization of the festival. This study contributes to the literature by proposing that recurring international cultural festivals function as institutionalized paradiplomatic platforms through which subnational governments transforms local cultural heritage into soft power resources that strengthen city branding. The findings extend existing discussion on cultural diplomacy by demonstrating the causal linkage between cultural performance international networking, and urban reputation building.
Co-Authors Triesanto Romulo Simanjuntak Tunjung Wijanarka