<![CDATA[Objective: This study aims to evaluate the potential of Cendono Tourism Village and formulate an overall area-planning strategy while strengthening the halal-product MSME system through the use of a RoadMap and an MSME product catalog. Method: The study employs a qualitative descriptive method with SWOT analysis. Data were obtained through observation, semi-structured interviews, and document collection involving the village government, tourism industry actors, MSME owners, local residents, and tourists as supplementary information sources. Results: The findings indicate that Cendono Village has potential in nature, religious, cultural, culinary, coffee, and handicraft tourism that can be integrated into tourism-sector development. A RoadMap was prepared to illustrate the potential and relationships among destinations, while a catalog book serves as an information and promotional tool for halal-certified MSME products. Cendono Village has more than 60 MSMEs that have obtained halal certification, representing an important asset for strengthening the halal MSME ecosystem and village tourism development. Novelty: This study combines tourism-area planning with the strengthening of the halal MSME ecosystem through a RoadMap and product catalog as supporting media for promotion and local economic connectivity. These findings provide an initial step toward developing Cendono Tourism Village in a more integrated manner and with a stronger focus on community potential.]]>
