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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management
Fikri Indriana Somantri
Institut Agama Islam Nasional Laa Roiba Bogor
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pembelajaran Berbasis Proyek dalam Stimulasi Keterampilan Mahasiswa PGMI: Study Kasus di Institut Agama Islam Nasional Laa Roiba Bogor Fikri Indriana Somantri
Transformasi Manageria    Journal of Islamic Education Management Vol. 6 No. 1 (2026): Transformasi Manageria: Journal of Islamic Education Management 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This study aims to (1) examine PjBL (Project-Based Learning) instructional planning in terms of accelerating student skills; (2) investigate the factors influencing the success of PjBL in enhancing skills; and (3) identify the outcomes of implementing this PjBL strategy. A qualitative descriptive case study method was employed. The research findings consist of a description and analysis of the project-based learning strategy used to stimulate student skills in the "Learning Media" course within the Undergraduate Program of Islamic Primary Teacher Education (PGMI) at the Faculty of Tarbiyah and Teacher Training, IAI-N Laa Roiba Bogor. Data were collected through observation, a review of expert theories, and documentation. Validation was achieved through data source and method triangulation. The results indicate that the PjBL strategy for stimulating student skills comprises three stages: a) planning using the Semester Learning Plan (RPS); b) implementation, involving two face-to-face classroom sessions and out-of-class consultation processes (both online and in-person); and c) the final outcomes of completing project-based assignments. A well-structured PjBL strategy in the Learning Media course elicits a positive response from students regarding the enhancement of their potential skills and also fosters creative thinking.
Strategi Penguatan Identitas Produk dan Akses Pasar Usaha Mikro, Kecil, dan Menengah (UMKM) Raja Basreng: Studi Kasus: KKN Kelompok 4 di Kp. Tapos Udik RT. 002/ RW. 002 Desa Tapos 1 Kecamatan Tenjolaya Kabupaten Bogor Fikri Indriana Somantri; Evi Novita; Rio Kartika Supriyatna; Dedi Junaedi; Siska Putri Wijaya; Nandang Iskandar; Dian Rahmawati; Sardiani Putri; M. Chairil Fikri; Fifih Murtafiah; Mia Hermaliana
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.9847

Abstract

UMKM play a central role in driving local economies, yet they often face challenges in building a strong product identity and effectively expanding market access. This study aims to identify and analyze strategies that can be implemented to strengthen product identity and market access for UMKMs, using a case study of the "Raja Basreng" UMKM in Tapos 1 Village, Tenjolaya District, Bogor Regency. The research employed a descriptive qualitative approach, collecting data through field observations, direct interviews with UMKM owners, and documentation of production and marketing activities. The results indicate that Raja Basreng possesses strong product flavor and name characteristics, but has not yet developed a comprehensive branding strategy. The product identity remains latent, not optimally conveyed through visual elements (packaging, logo, and design), narrative (product story), or consumer experience. Furthermore, market access remains geographically limited due to the dominance of offline sales and minimal utilization of digital channels such as social media or marketplaces. This study recommends the importance of an integrated branding approach with a digital marketing strategy to effectively convey product value and reach a broader market. Awareness of the importance of building product identity is not merely an aesthetic necessity, but a long-term investment in building image, consumer loyalty, and sustainable competitiveness. The implications of this research not only impact the economic empowerment of UMKMs but also open up new opportunities for developing local potential based on narrative and technological strengths.
Co-Authors Dedi Junaedi Dian Rahmawati Evi Novita Fifih Murtafiah M. Chairil Fikri Mia Hermaliana Nandang Iskandar Rio Kartika Supriyatna Sardiani Putri Siska Putri Wijaya