Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Equator Journal of Management and Entrepreneurship
B2042161002, ATIKA ALIFIA FITRININGSIH TOBING
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH UTILITARIAN DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DAN PENGARUHNYA TERHADAP REPURCHASE INTENTION PRODUK FASHION PADA TOKO ONLINE (Studi Kasus Pada Konsumen Toko Online Shopee di Kota Pontianak) B2042161002, ATIKA ALIFIA FITRININGSIH TOBING
Equator Journal of Management and Entrepreneurship (EJME) Vol 7, No 2 (2019): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v7i2.31404

Abstract

This study examines the factors that influence the impulse buying and repurchase intention actions which consist of utilitarian shopping value factors and hedonic shopping value. This type of research includes associative research with the number of respondents as many as 100 people using Shopee's online product store in Pontianak City. This study uses Statistical Product and Service Solution (SPSS) analysis version 25.00 with a path analysis method. The results of the study succeeded in accepting the three hypotheses proposed and rejecting the other two hypotheses. Hedonic Shopping Value proved to have a significant influence on Impulse Buying, Hedonic Shopping Value proved to have a significant influence on Repurchase Intention, Impulse Buying proved to have a significant influence on Repurchase Intention. Conversely, Utilitarian Shopping Value proved to have no significant effect on Impulse buying, Utilitarian Shopping Value opened did not have a significant effect on Repurchase Intention.Keywords : impulse buying, repurchase intention, utilitarian shopping values, hedonic shopping value
Co-Authors