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All Journal Siber International Journal of Sport Education
Winda Aprilia Sitorus
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia.
Education Social Sciences

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The Effect of Flash Sale Promotion, Free Shipping, and Purchase Intention on Purchase Decisions Winda Aprilia Sitorus
Siber International Journal of Sport Education (SIJSE) Vol. 3 No. 3 (2026): Siber International Journal of Sport Education (January - March 2026)
Publisher : Siber Nusantara Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijse.v3i3.451

Abstract

This article is a literature review in the field of marketing management which examines the influence of flash sale and free shipping promotions on purchase intention and its impact on consumer purchase decisions in e-commerce platforms. The purpose of this article is to construct hypotheses that can be empirically tested in future research related to online consumer behavior. The research method used is library research by reviewing scientific articles from online academic databases such as Google Scholar. The results of the review indicate that: (1) Flash sale promotions positively influence purchase intention, (2) Free shipping promotions positively influence purchase intention, and (3) Purchase intention positively influences purchase decisions. These findings conceptually demonstrate that marketing promotions in e-commerce play a significant role in encouraging consumer.
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