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All Journal Rahmah
Luluk Indah Kholifatin
Universitas Islam Neger Sunan Ampel Surabaya
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Transformasi Pemasaran UMKM melalui Pendampingan Digital Marketing di Desa Kaligerman  Kecamatan Karanggeneng Kabupaten Lamongan Luluk Indah Kholifatin; Annafri Roaitulloh; Muhammad Azhar Rafifil Hulqi; Muhammad Zaky Rafif Nurkhafidhi; Mazroatus Saadah
Rahmah : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2026): Rahmah : Jurnal Pengabdian Masyarakat
Publisher : Jaanur ElBarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/k06msq65

Abstract

This community service program aimed to optimize the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) through digital marketing assistance using the Participatory Action Research (PAR) approach. The methods employed included observation, problem identification, digital marketing seminars, implementation assistance, and evaluation involving 17 MSME owners in Kaligerman Village engaged in the production of snacks, traditional foods, and home-based processed products. The results showed that the participants gained a better understanding of the importance of digital marketing and were able to implement various promotional media, including the creation of social media accounts, business logos, banners, product catalogs, and registration of their businesses on Google Business Profile. The assistance also improved participants' digital literacy, strengthened their business identity, and enhanced the visibility of MSMEs through digital platforms. 
Co-Authors Annafri Roaitulloh Mazroatus Saadah Muhammad Azhar Rafifil Hulqi Muhammad Zaky Rafif Nurkhafidhi